ANCHOR has had the privilege of working with local and national brands to develop their social media presence, with meaningful content creation at the forefront of our approach.
Here are just a few brand stories we have helped share.
we are savvy storytellers who meet the modern demands of digital marketing
The Calgary Downtown Association represents over 2,500 businesses in the city center, sharing their vision and helping them grow. As the collective voice of these businesses, social media was used to engage, inform and authentically tell the story of downtown, while positioning it as a destination where Calgarians can enjoy unmissable moments and experience YYC’s culture in the heart of the city.
Scope of work included: social media content planning, social media content creation & management, crisis communications strategy, brand photography, marketing & communications support.
Bromwich+Smith provides debt relief solutions to help Canadians eliminate their debt and get back on the path to rebuilding their wealth. Financial wellness is a conversation that needs to be at the forefront to break the stigma of debt. Social media was identified as a key driver to engage, inform and interact with both current and potential clients and we worked to authentically build and nurture a community interested in talking about financial wellness, while positioning Bromwich+Smith as an expert and trusted source.
Scope of work included: social media strategy & content planning, social media content creation & management, brand photography & digital marketing.
Located in the heart of the Canadian Rockies, Sundance Lodges offers adventure accommodations in beautiful canvas tipis, comfortable trapper's tents or unserviced campsites. While Sundance Lodges has no shortage of user generated content to share, they lacked the resources to authentically share content. Due to the highly "Instagramable" scenery, it was important for them to distinguish and connect with their ideal camping crowd.
Scope of work included: social media strategy & content planning, social media content creation & management, brand photography & copywriting.